Versace Opens on Via Veneto in Rome

Italian fashion house Versace seems on its luxurious rise as it just opened a 200-square metre store on Rome’s Via Veneto, making it the fourth Versace store in the fashion city. The luxury brand is debuting a new architectural concept with a beautiful white exterior and it is the first luxury brand to open on the infamous Via Veneto, a street which is famously associated with Italian cinema. The Versace Group says, “Via Veneto is the ideal location for our new boutique, given the many ways the street epitomises Italian glamour - the cinema, the celebrities, a world Versace understands so well. Via Veneto has also become a street synonymous with luxury and our Maison is the first to open a store there. We are confident that the location is a perfect expression of our current development strategy.” Donatella is going luxury all the way as she also launched a $2,100 fragrance “Gianni Versace Couture.”