Gucci’s Heart Tattoo Bags for UNICEF

For its fourth annual campaign to benefit UNICEF, fashion brand Gucci launched special white versions bags of its Tattoo Heart Collection. All the bags feature the iconic Gucci heart and rose designs against the winter white beautiful color.

“I love the idea of a heart being tattooed onto the handbags,” says Gucci’s creative director Frida Giannini. “It’s a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here. This is not a one-off program, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve. It’s really our chance to give back.”

The Gucci UNICEF Tattoo Collection is available from November 19th to January 31st in Gucci stores in more than twenty countries. 25% of the sales will be donated to the charity which will assist in providing aid to orphans and children affected by HIV and AIDS in Africa.