Latest Chanel Perfume Launches in Chanel’s Apartment

The apartment of Mademoiselle Chanel has long been an inspiration for the brand’s collection and even perfume lines. So, it would make perfect sense to have the VIP launch of the new perfume “No. 5 Eau première” in her Parisian apartment on 31 rue Cambon. The apartment was transformed into a dream Chanel set by French interior designer Jean-Marc Gady. For the luxury perfume’s launch, Gady decorated the entire space. The doorways were designed in the shape of the perfume’s bottle and dramatic lighting showed the way into the different testing rooms with illuminated test sprays. There were photos of the Chanel spokesfaces from past to present like beauties Marilyn Monroe and Nicole Kidman as well as iconographic Chanel photography. In addition, at all times there was a fountain that sprayed drops of the new fragrance into the air.