Victoria Beckham is The New Face of Emporio Armani

Victoria Beckham is the new face for the Emporio Armani underwear’s international ad campaign. The ad was shot by Mert Alas and Marcus Piggott and will debut for Spring 2009. Giorgio Armani is very excited about Posh Spice saying, “Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.” Her husband, soccer star David Beckham is the current face for Emporio men’s underwear campaign.

Giorgio Armani and Josh Hartnett Pair-Up Again

Giorgio Armani will dress actor Josh Hartnett for his stage debut as Charlie Babbitt in the adaptation of 1988 film Rain Man. The Italian designer has provided Hartnett with two made-to-measure suits for the role. Featured in the photo on the left is one of the suits. No man can go wrong with an Armani suit, especially someone with a hot body and addictive mystique like Josh Hartnett.

“I have long admired Josh Hartnett, who represents one of the most talented actors of his generation,” says Giorgio Armani. “Both on and off screen, he has a charm and charisma that is magnetic. I wish him the best of luck for his debut and hope to get the chance to see him onstage.”

The two talents paired up earlier in the summer as Josh Hartnett is the new face of Emporio Armani Diamonds for Men, the new fragrance which unveiled in June during Milan Men’s Fashion Week for Spring/Summer 2009. The video of the fragrance staring Josh is just hot! The actor truly has charm like no other and a very raw sexiness which is the perfect icing on any chic Italian fragrance.

Josh Hartnett for Emporio Armani Diamonds Fragrance

Milan Spring 2009: Emporio Armani

My much awaited Milan Fashion Week has arrived and first on my list is my favourite sweetheart Armani! Italian great designer, Giorgio Armani presented his Spring/Summer 2009 collection and described it as “a joy to wear.” The collection was absolutely beautiful and chic; relaxed trousers, long soft dresses and double breasted military jackets in combination with stunning oversized necklaces of pearls and corsages. The dresses were dreamy and flowing with a gentle, sophisticated appeal. Favourite piece? Everything. But I am especially in love with the butterfly dress seen on the last photo in a soft colour palette.

Emporio Armani Spring 2009

Hot Spot: The Emporio Armani Caffe

Going to bars and restaurants is just as much about the atmosphere as about the food and drinks. The feel of stepping into a world of exceptional interior design combined with fashion gives you a whole different experience. Mix it up with some Italian food and hot drinks and you will be in caffe heaven.

We can all step into the world of high fashion and drink up in the worldwide hottest Emporio Armani Caffes. The cities where we can find them are, in alphabetical order:

Athens, Bodrum, Boston, Buenos Aires, Dubai, Ekaterinburg, Istanbul, London, Mexico City, Milano, Munich, Paris, San Francisco, Santiago and Sao Paulo.

The decor is chic and elegant just like the fashion style and lines of the Italian designer. The Caffe offers great Italian cuisine and a variety of fresh cocktails and drinks, like the watermelon martini and the lychee champagne. Entering the Caffe you will feel the immediate upbeat atmosphere listening to the DJ playing all night long. Everything from the stylish color changing bars and impressive decors to the fashionable food and drinks Menu is exquisite.

Julia Roberts and Giorgio Armani Collaborate for a Good Cause

Julia Roberts is teaming up with Italian designer Giorgio Armani to create t-shirts supporting the (PRODUCT) RED initiative. The shirts will be for both women and men and will be sold through the Emporio Armani brand. They will be available in grey, white, black and red and will feature the tree of life motif that Julia Roberts created last year in her first collaboration with the designer, when back in December of 2007, the duo created bracelets for the good cause. 40 percent of the gross profit margin of the shirts will go towards the Global Fund, in support of AIDS, tuberculosis, and malaria programs in Africa. Roberts specifically requested that the t-shirts will be made in Africa as well. Armani, in great admiration of the talented actress says, “Julia has helped to create beautiful and unique designs for both women and men, which will be a visible reminder of the part that we can all play in fighting AIDS in Africa. I adore working with Julia and appreciate, once again, how she always stands by my side in important collaborations such as this.”

We can show our support for this important cause by buying the shirts when they hit stored in September for the price of $125. They will also be available online at http://emporioarmani.com.