The New Chanel No.5 Eau Première!
October 26, 2008 by Luba · Leave a Comment
The world’s most legendary fragrance, Chanel No.5 will get a fresh new makeover at the end of the month when the French brand will launch Eau Première. Chanel No.5 was developed by Mademoiselle Chanel herself 90 years ago and remains one of the most famous perfume worldwide today with estimates that a bottle is sold worldwide every 55 seconds. “I want to give women an artificial perfume,” said Chanel. “Yes, I really do mean artificial, like a dress, something that has been made. I don’t want any rose or lily of the valley, I want a perfume that is a composition.” Truly a composition of scents such as neroli, jasmine, ylang ylang, amber and vetvier and the new Eau Première will reinvent itself with a softer, younger and and more modern version than its original seductive legend.
