Versace Opens on Via Veneto in Rome

Italian fashion house Versace seems on its luxurious rise as it just opened a 200-square metre store on Rome’s Via Veneto, making it the fourth Versace store in the fashion city. The luxury brand is debuting a new architectural concept with a beautiful white exterior and it is the first luxury brand to open on the infamous Via Veneto, a street which is famously associated with Italian cinema. The Versace Group says, “Via Veneto is the ideal location for our new boutique, given the many ways the street epitomises Italian glamour – the cinema, the celebrities, a world Versace understands so well. Via Veneto has also become a street synonymous with luxury and our Maison is the first to open a store there. We are confident that the location is a perfect expression of our current development strategy.” Donatella is going luxury all the way as she also launched a $2,100 fragrance “Gianni Versace Couture.”

Versace’s Luxury $2,100 Fragrance “Gianni Versace Couture”

Donatella Versace presents the ultimate fragrance “Gianni Versace Couture” which is meant to return the Italian brand on top of the luxurious beauty sector. The fragrance was created in cooperation with Euroitalia Company from Milan and it targets the high class with its high class price tag of $2,100 per bottle. It comes in a white leather small suitcase with golden details. The distribution of Gianni Versace Couture will be exclusive and it is expected to hit European markets in November of 2008 and in December for the US.

The limited edition comes in a 100 ml bottle and the fragrance was created by Sophie Labbe of IFF. The perfume is floral-woody with irresistible scents of the citrus juices of bergamot, mandarin, red berries and tangerine combined with floral romance bloomed in Sambac jasmine, heliotrope and almond and woody essences like Tonka beans, patchouli and sandalwood.

Milan Spring 2009: Versace

Get ready for a hot, hot, hot Spring! Short dresses dominated the runway at Versace in every color and style from bubbly-shy to slick and chic. Golds were a main trend either in a croc-embossed skin or shimmering materials. My favorite detail were the cute hearts on the dresses, which were actually the zippers turned into the shape of a heart. So adorable! I am so in love with this entire collection.

* Versace Milan Spring 2009

Lamborghini Murciélago LP640 Roadster Versace

What happens when you combine a luxurious Italian fashion house with the most beautiful and exquisite car in the world Lamborghini? Well, you pretty much get the most desired car for both men and women, although I lust after Lamborghini every day with or without any fashion brand. I remember the first time I got into a Lamborghini, I loved the sound it made: so raw and powerful, a true animal beast. Its shape, its structure, its feel is beyond any words and superlatives I can ever say! And everyone knows that Versace is all about the fabrics and slipping into its silky feminine dresses is a definite luxury. The first time these two mega Italian brands collaborated was in 2006 in Paris. And now the sexy combo is back with the special addition Murciélago LP640 Roadster. Oh, yeah!

The Murciélago is fully logo and fabric upgraded including black and white leather seats with the Versace Greek key motif stitching, and white soft nappa leather with hand-embroidered Versace Greek fret motif on the instrumental panel, the doors and the center console. However, the most intriguing upgrade is the transparent hood engine showing the powerful V12 engine, which is the first time that this is featured for the LP640.

The seductive Italian beauty was previewed for the first time on the 23th of June this summer at the Versace’s Via Gesu palazzo for Men’s Fashion Week in Milan. There is also a hand-made accessory collection exclusively made from black matte calf skin and will be available at Versace Boutiques and selected Lamborghini Showrooms beginning in November of 2008. The accessories include a trolley bag, suit carrier, sports bag, as well as a briefcase, suitcase, gloves, driving shoes, belt, wallet, key ring, beauty case, hat and a pair of jeans.